Boards of Directors
Yaniv Waisman, Founder of Los Cortos
First: Geek. Can’t wait to buy the new camera, or gadget in the market. And always trying to make some money when buying the old stuff…It never works out in my favor.
I am a producer that combines the creative side with the business side of the industry,with a BFA in Film and Video from Rhode Island School of Design and a MBA from The Anderson School of Business at UCLA.
Founder and executive producer at Crexels, a Hispanic production and post-production company based in Los Angeles that has trans-created more than 200 long form and short form informercials, work with multi-national companies to create Hispanic content and now, going crazy, creating 360º videos.
I am also the founder and director of Los Cortos. A non-profit organization and website that helps promote hispanic talent creating short films. More than 100K pages views in 2017 and more than 180 short films from around the world.
George Leon, Founder and CEO of Cakewalk Entertaiment
Cakewalk is helmed by industry veteran George Leon. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and entertainment franchise development. As EVP of Sony Pictures Entertainment, Leon pioneered new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof.
Leon carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.
Marcelino Miyares, a pioneer in the US multicultural marketplace, set the current industry standards for Hispanic Direct Response (DR) marketing. He has spent 30 years specializing in the Hispanic market – working with his clients to create successful campaigns that are culturally relevant and therefore, highly profitable.
Marcelino is known for his market intelligence and resourcefulness – a true partner who has worked with many of his clients for several years, helping them to shape their vision for success. He specializes in “crossing over” established General Market brands to the Hispanic market and launched d2H Partners in 2014 to lead more clients to path-to-profit in the fastest growing market in the United States. He truly believes that brands need to “Enculturate or Die!”
Marcelino has worked with a wide range of clients in DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware and others); Branded DR Work (Matrix Insurance, Lincoln Heritage Life Insurance Company, Hulu, Citibank, AT&T, PepsiCo, American Stores and McDonald’s); and Direct Marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot and others).
A Cuban-American native of Chicago, Marcelino currently lives in Santa Monica where he enjoys baseball, whiskey and a great cigar!